Lanna Tourism

An Identity Based on Culture

Lan Na, the kingdom of a million rice fields, also known as Lannathai, is an Indianized state in Northern Thailand with a history of an independent kingdom from the 13th to 18th centuries. At its prime, the Kingdom spanned across Northern Thailand, including parts of modern-day Myanmar, China and Laos. The verdant fields and the focus on agriculture are still around, much like their ancient culture and art form. With their trips located in the northernmost province of Thailand, the tourists at Lanna find themselves at the borders of Thailand, Laos and Myanmar, privileged to experience the unique blend of nature, adventure and tradition. From elephants wandering majestically in the vast forest to the tranquil peace of ancient Buddhist monasteries, the tours offer an immersive experience into the culture and ecology of the place.

The objective was to create a brand identity based on the culture and tradition of the region. After exploring logo concepts using elements like rice, Bodhi leaves, and even the Buddha (which we later realised is considered very disrespectful), we landed on an logo that uses the Bodhi leaf and the location's iconic animal, an elephant.

The brand identity also included a colour palette, also inspired by the local culture, a combination of three typefaces and photography guidelines. Brand collateral like advertisements, postcards, posters and magazine spreads were designed to illustrate applications of the identity.

A Website to Book Tours

The client needed a website where visitors can find details about the location, the tour options provided by the organization, contact details, etc. We designed a responsive website that was lightweight, easy to develop, and familiar to use. Since Lanna was filled with a diversity of landscapes, ranging from breathtaking mountains to low-lying farming plains, the website was designed to have concise copy while the photographs did most of the talking.